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Advertising Communications Services
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The role of Advertising communication in current times has evolved to that of a brand building investment which aims at creating an enduring connect with the consumers. Naturally, as the consumers’ lifescape has changed, the way one advertises has transformed as well. From hard core hawking to sell it has moved on to integrate finer aspects of creativity to make this dialogue with the end-users matured, pleasant and engaging. Today the scope of advertising communication has grown beyond the traditional mediums like radio, television and print media. It encompasses various touch points in the daily life of target consumers. This calls for an inter-disciplinary approach that would bring elements of marketing, advertising and communication to a single-source stream of learning for an ardent student of this course.
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